Previously at LG2, I worked in business development after starting in account services and moving through strategy and creative roles. During that time, I won every pitch I was assigned, securing wins for major Canadian accounts like National Bank, Loto-Québec, Canada Goose, Air Transat, PPG Industries, Fonds de solidarité FTQ, Produits du Québec, Squarespace—the list goes on!
While I obviously can’t take full credit for those victories (that would be both insane and untrue), I can confidently say I made a real and noted difference in each one. Whether it was by preparing the team with crucial intel, offering strategic analysis, participating to creative insights, scripting potential scenarios, or even ensuring our talented people were recognized, I made sure we had an edge.
After these successes, my colleagues and superiors affectionately dubbed me the “lucky charm.” As flashy as it may sound, I’d actually say I was the “lucky one,” having had the privilege of working with a team that mentored me and gave me their incredible support along the way.
Chris Dube 