Sorry there (again, I’m Canadian)… But while we’re here, let me introduce myself!
I’m a Creative THINKER, problem SOLVER!
I believe creativity isn’t just about making something look good—it’s about solving real problems with purpose. By aligning strategic insights with imaginative solutions, I bring together the art of creativity and the science of strategy to craft ideas that resonate and drive results. When you understand the core challenges, true innovation follows.
Living in Montreal, I previously worked at LG2, one of Quebec’s top advertising agencies. Starting in account services, I got to speak with … basically everyone! Those exchanges taught me the tricks of the trade and sparked my passion for marketing. Soon, I joined the strategy and creative circles, helping to deepen our understanding of client needs, and was even brought into business development. My time there was marked by memorable contributions to winning multiple pitches for some of Canada’s biggest accounts.
I’m a challenge SEEKER!
I recently obtained my master’s degree in marketing and communication from the University of Sherbrooke, where I worked on shaping the future of some of Quebec’s biggest brands. I’m now looking for a new challenge—and I’m ready to bring my talents (plus some maple syrup) to your agency! Here’s a quick glance at some of the specific skills I can offer:
- Strategic Insight & Planning: Skilled in audits, diagnostics, identifying key marketing challenges, and developing action plans.
- Creative Vision & Leadership: Proven ability to lead creative processes with clarity, maintain brand vision, and craft long-term marketing concepts aligned with strategy.
- Cross-Functional Collaboration: Expert in aligning creative and strategic units for cohesive campaigns.
- Consumer & Market Research: Experienced in consumer insights through market studies and collaboration with research firms.
- Business Development: Contributed to winning multiple high-profile pitches by enhancing client understanding and scripting service scenarios.
- Project Management: Competent in managing timelines, budgets, and coordinating cross-functional teams.
- Digital & Media Strategy: Knowledgeable in web development, media planning, and evaluation mechanisms.
- Client Relations & Communication: Strong communicator with experience in building client relationships and supporting loyalty.
- Multilingual Communication: Fluent in French (native) and English.
I also learned Spanish in high school but only the Present tense seems to have stuck with me after the years.